If rankings or traffic drop following these updates, a new SEO strategy may be required. We are committed to staying ahead of these changes and ensuring your campaign benefits from our expertise and strategic approach. By adapting to Google's latest updates, we have helped our partners maintain a competitive edge in search rankings, providing them with the best tools and strategies to ...read more
THE LEAK OF GOOGLE’S DOCUMENTATION
In addition to the algorithmic updates, a recent leak of Google’s internal API documentation has confirmed many practices incorporated in our SEO campaigns. Key insights from that documentation include:
Focus on quality backlinks.
Despite recent articles and opinions stating otherwise, authority is still a major part of Google’s algorithm, and it’s all about quality and diversity over ...read more
Focus on quality backlinks.
Despite recent articles and opinions stating otherwise, authority is still a major part of Google’s algorithm, and it’s all about quality and diversity over ...read more
Advertising in The Cookieless Future
Google has begun the advertising world’s transition into the cookieless future. Google recently disabled cookies for 1% of their Google Chrome users (30 million people). Chrome has about 65% of the internet browser market share. So when they sunset cookies, cookies won’t be able to be used for ads targeting Chrome users. This shift is happening as we speak, prompting a need for new s ...read more
Google Gemini in Search - New For 2024
Search experience will improve again in 2024! Gemini is Google’s most advanced AI model yet, capable of understanding and generating text, code, and images.
Google hinted at a gradual rollout of Gemini in 2024 - early access is already available through specific applications like Google AI Studio.
Gemini should improve the search experience, personalizing results to a user based on the ...read more
Google hinted at a gradual rollout of Gemini in 2024 - early access is already available through specific applications like Google AI Studio.
Gemini should improve the search experience, personalizing results to a user based on the ...read more
Google Business Profile Websites Ended
Creating websites with Google Business Profile is no longer supported. Existing websites with Google Business Profiles were turned off on March 5, 2024. When customers click the website, they will be redirected to the Business Profile, which will work until June 10, 2024.
If you’re running Local SEO, our campaign managers will reach out if you are affected.
To support our customers through this change, we recommend our SaaS Affordable website option that could have you up and running with a fully functioning website in a few days.
Click here for more information from Google on this change.
If you’re running Local SEO, our campaign managers will reach out if you are affected.
To support our customers through this change, we recommend our SaaS Affordable website option that could have you up and running with a fully functioning website in a few days.
Click here for more information from Google on this change.
Google Business Profiles Performance Report Streamlined for Driving Directions
In a recent update, Google announced a reduction in data sharing within the driving directions report of the Google Business Profiles. Effective January 2024, businesses may experience fewer direction requests. Google attributes this change to privacy concerns, emphasizing the importance of enhancing privacy measures for more accurate results. While the correlation between less data ...read more
Google's Universal Analytics (UA) Has Stopped Tracking Website Data
Effective July 1, 2023 Google has change the way it tracks website analytics. Data collected up to that point will be available for download up to July 1, 2024. Current UA data will not be moved over to GA4.
This means that all Google Analytics users will need to be setup on GA4.
Click here to learn more about GA4 and how Nimble can help.
This means that all Google Analytics users will need to be setup on GA4.
Click here to learn more about GA4 and how Nimble can help.
Google Metrics Update as of February 20, 2023
Google is making changes to the reporting metrics. These changes will
cause analytics/traffic to appear lower than previously, but that is expected. The changes will improve accuracy and
give you true online presence analytics in Google.
These changes will only affect the data as of February 20, 2023.
Google has improved their duplicate traffic detection, which will reduce metric values. ...read more
cause analytics/traffic to appear lower than previously, but that is expected. The changes will improve accuracy and
give you true online presence analytics in Google.
These changes will only affect the data as of February 20, 2023.
Google has improved their duplicate traffic detection, which will reduce metric values. ...read more
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