Streaming TV Brings Prestige And Credibility To Your Brand
Reach Users On All Their Screens Through High Quality, Premium TV Content
Streaming TV
TV’s Impact. Digital precision.
Reach users on all of their screens as they view live or on-demand programming through any connected device.
DETAILS
Streaming TV allows your commercial to be served across ALL DEVICES and is broken down into the following two categories:
BENEFITS
All TV buying needs in a single platform.
Increase your reach & results with Streaming TV
41% of individuals reached through The Trade Desk on Connected TV (CTV) were unique and not reached by ads on linear TV.
64% of people in the U.S. own a connected TV device and half of the U.S. Wi-Fi households now stream content directly to their TV an average of 1 hour and 40 minutes every day, according to ComScore.
One-fifth or 19% of TV-time is going to streaming, according to Nielsen.*1
40% of streaming TV viewers have paused content to learn more or make a purchase.*2 Adding just one streaming TV ad to a traditional television campaign boosts ad recall 34%.
Reach users on all of their screens as they view live or on-demand programming through any connected device.
DETAILS
Streaming TV allows your commercial to be served across ALL DEVICES and is broken down into the following two categories:
- Large Screens: these are Smart TVs or TVs that are connected to the internet via a gaming console, puck, stick or dongle (Xbox, AppleTV, Amazon’s FireStick, Roku and others).
- Small Screens: these are all other devices (mobile, tablet and desktop) where a user is watching TV programming.
BENEFITS
All TV buying needs in a single platform.
- Robust targeting
- Data-driven decisioning
- Ad experience control
- Cross-device attribution
- Brand-safe environment
- Impactful insights via updated reporting
Increase your reach & results with Streaming TV
41% of individuals reached through The Trade Desk on Connected TV (CTV) were unique and not reached by ads on linear TV.
64% of people in the U.S. own a connected TV device and half of the U.S. Wi-Fi households now stream content directly to their TV an average of 1 hour and 40 minutes every day, according to ComScore.
One-fifth or 19% of TV-time is going to streaming, according to Nielsen.*1
40% of streaming TV viewers have paused content to learn more or make a purchase.*2 Adding just one streaming TV ad to a traditional television campaign boosts ad recall 34%.
Let’s Do It For You
Leveraging Our International Partnership, We are Committed To Driving Your Success By Effectively Connecting Your Businesses With Their Ideal Customer At The Right Time.