Taking advantage of social within your digital marketing strategy opens a world of opportunities for a fast, and effective way to reach almost half the world’s population. Here are a few goals to consider for your business: Increase brand awareness: The average user spends nearly two hours on social media every day, therefore social media is one of the best places to grab consumers’ attention. Potential metrics for brand awareness:
Followers count
Reach of your social media posts
Mentions, shares, and RTs
Increase traffic: Social media posts and ads are key ways to drive traffic to your website. Potential metrics to measure traffic:
Bounce rate of social media traffic
Clicks on your social media posts
Boost Engagement: Research proves social media interactions improve brand perception, loyalty, and word of mouth recommendations. Potential metrics to measure engagement:
Likes, shares, and comments per post
Mentions and replies