What are Geo Fencing Display Ads?

Device id
Display or video ads delivered to mobile devices because of where someone is or has been.
 
AKA “location-based advertising” (LBA)

Display ads are animated billboards on the internet, AKA “banner ads” or “rich media ads”

Appears next to content on mobile apps and websites

Can only appear on mobile phones or tablets

If the campaign uses foot traffic attribution (FTA), we can track if targeted users physically go to your store during the campaign


How Geo Fencing Ads Work

Geo fences are invisible fences that are put up around a specific place like a store or a city block. When you walk into these fences with your phone, this is recorded.

Examples: You live in a neighborhood next to our store, you vacationed at a resort last year, or you’ve been in a competitor’s store in the last month.

Foot Traffic Attribution (FTA) is an optional report that lets you know if people came into your store(s)  during the campaign.
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Two Kinds of Geo Fencing Targeting

Microproximity

Device ID (DID)

Targets by where people have been in the past or who they are.
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Device id 2

Microproximity

Targets by where people are right now.
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Device ID & Geo-Fencing

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Mobile phones provide a unique view into user behaviors, frequently visited locations, home, work, habits, interest and much more.


OVERVIEW
Every mobile phone has a unique device ID number that is anonymously associated with the carrier of the device. Device ID Targeting and Geo-Fencing takes advantage of that by monitoring the location information associated with each device. This information is beamed to the cloud and made available for marketers to leverage and ultimately target consumers or their devices based on where they have been, where they live, and much more.


BENEFITS & STATS
Benefits
Device ID allows advertisers to capitalize on precise targeting, increased engagement, better efficiency, boosted ROI/Conversions, no reliance on cookie data, and Point of Interest Attribution.

Stats
68% of people check their phones within 15 minutes of waking up
150x - number of times the average person checks their phone every day
87% of people keep their phone by their side day and night
91% of people turn to their phones for ideas while in the middle of tasks


HOW TO USE
Once all of the locations associated with the ideal consumer behavior are identified, a polygon is drawn around each location. Using historical data, we're able to capture devices as far back as 6 months ago and as recently as 3 days ago.

An Audience Insight Report is then created, which is a demographic report for the users who have been identified within the polygon. These reports tell us the consumers' basic demographic data, visitor frequency, household income, and much more.

Once the programmatic campaign is live, Device IDs are collected at specific Points of Interest (POIs), usually the business owner's brick and mortar locations during and after the campaign flight dates. This same form of data collection is also used to track in-store foot traffic, and can be tied back to consumer addresses or specific store sales.

Important note: This product is currently not available to the Jamaica market.

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