Cannabis
We are excited to announce a new partnership with Centro and their Basis DSP that will provide enhanced programmatic capabilities and campaign performance for legalized cannabis advertisers! Through this partnership, We will now have access to one of the largest pools of high-quality, pre-approved inventory available. As well as a slew of new options/features that are currently in BETA and will be made available at a future date for qualifying advertisers. These features include conversion/revenue tracking, advanced behavioral, demographic, and keyword targeting options, integration with ui.marketing, and more!
MINIMUMS
100,000 impressions per month**
CONVERSIONS
REPORTING
A link to a Google Data Studio reporting dashboard will be sent within 7 business days of the campaign going live. This link will update automatically for the lifetime of the campaign, and will perpetually provide a 90 day lookback from the current date. Anyone with access to the report link can adjust the dates of the report to their desired date range inside that rolling 90 day window. Any reporting needs that arise outside of what is provided can be requested and addressed in the campaign ticket.
Overall Performance:
Creative
REPORTING FOR CANNABIS CAMPAIGNS OVER $5,000/MONTH INCLUDES:
Overall Performance
Creative
Geo
Updated monthly, 7 business days after month-end, and 7 business days after the campaign has ended
Segments
Updated monthly, 7 business days after month-end, and 7 business days after the campaign has ended
CONVERSION TRACKING
Any campaign ordering 100,000 impressions/month or more will automatically qualify for conversion tracking as of November 1st, and new pixel placement will be required. Additionally, any campaign that is upsold to 100,000 imps/month+ will qualify for this capability. For more detailed information, please reach out to your Account Manager.
**Beginning January 1, 2021, the minimum order quantity for any NEW cannabis campaign will be raised to 100,000 impressions per month. Any campaign renewing from 2020 with a quantity lower than the new minimum will be grandfathered at the original monthly volume as long as the campaign does not go dormant for more than 90 days. In other words, if a campaign continues to run from 2020 into 2021, the new order quantity minimums will not apply.
MINIMUMS
100,000 impressions per month**
CONVERSIONS
Up to 5
Revenue Tracking: minimum of $5K per month retail cannabis campaign(s)
Client must have a web developer that can place the pixel with the corresponding macro to track revenue. They will also need to make test purchases once placed and let us know so it can be confirmed it is tracking and reporting revenue.REPORTING
A link to a Google Data Studio reporting dashboard will be sent within 7 business days of the campaign going live. This link will update automatically for the lifetime of the campaign, and will perpetually provide a 90 day lookback from the current date. Anyone with access to the report link can adjust the dates of the report to their desired date range inside that rolling 90 day window. Any reporting needs that arise outside of what is provided can be requested and addressed in the campaign ticket.
Overall Performance:
- Impressions Clicks
- CTR
- Total Conversions
Creative
- Impressions
- Clicks
- CTR
- Total Click Conversions
- Total View Conversions
REPORTING FOR CANNABIS CAMPAIGNS OVER $5,000/MONTH INCLUDES:
Overall Performance
- Impressions Clicks
- CTR
- Total Conversions
Creative
- Impressions
- Clicks
- CTR
- Total Click Conversions Total View Conversions
Geo
Updated monthly, 7 business days after month-end, and 7 business days after the campaign has ended
- City
- State Impressions Clicks
- CTR
- Total Conversions
Segments
Updated monthly, 7 business days after month-end, and 7 business days after the campaign has ended
- Segment Name Impressions Clicks
- CTR
- Total Conversions
CONVERSION TRACKING
Any campaign ordering 100,000 impressions/month or more will automatically qualify for conversion tracking as of November 1st, and new pixel placement will be required. Additionally, any campaign that is upsold to 100,000 imps/month+ will qualify for this capability. For more detailed information, please reach out to your Account Manager.
**Beginning January 1, 2021, the minimum order quantity for any NEW cannabis campaign will be raised to 100,000 impressions per month. Any campaign renewing from 2020 with a quantity lower than the new minimum will be grandfathered at the original monthly volume as long as the campaign does not go dormant for more than 90 days. In other words, if a campaign continues to run from 2020 into 2021, the new order quantity minimums will not apply.