YouTube Advertising Is A Quick Way To Explain Complex Products And Services
YouTube is an online video sharing and social media platform owned by Google. Video Advertising solutions can help brands tell a story to the desired target audience in real time, at any time, anywhere in the world.
OVERVIEW
5% of total time online is spent on YouTube.
52% of viewers have taken action after watching
video online.
35% of YouTube viewers have purchased something they saw advertised on YouTube.
40 minutes is average session duration on YouTube.
YouTube is the 2nd Largest search engine in the world after Google.
TYPES OF ADS
Ads can be purchased in many different ways depending on the goal of the campaign.
Broadly speaking, there are two types of ads:
(1) Skippable – A viewer can skip these after 5 seconds. These are sold on a cost-per-view (CPV) basis. You are charged only for views (30 seconds or the length of the ad, whichever comes first).
(2) Non-Skippable – The viewer must watch the full length of the ads. These are charged on a CPM (cost-per-thousand impressions). These are more expensive than skippable ads
STRATEGY
Brand Awareness
Reach more than 35 million US customers in a single day with YouTube homepage and First Watch ads, which is like owning 100% share-of- voice on TV’s #1 show.
Product Launch
To introduce a new product, you need the right environment and tools. Drive excitement with the power of sight, sound and motion to capture your customers’ emotions.
Audience Engagement
With 800 million global unique visitors each month, your customers are coming to YouTube to watch, search and share videos with friends. Encourage sharing to build long-term engagement.
TARGETS
Frequency Targeting
Control frequency, limiting or increasing the number of times your ad is viewed.
Content Targeting
Only interact with a user interested/viewing content relevant to the target consumer.
Day Parting
Control when a user is able to see your sale message.
Behavioral Targeting
Target consumers based on their behavior and tracked interest online.
Demographic Targeting
Target a specific age, income and/or gender when trying to reach your consumers.
Geographic Targeting
Target a user based on their location, available at zip, city, state, country and radius. Custom geo fencing also available.
OVERVIEW
5% of total time online is spent on YouTube.
52% of viewers have taken action after watching
video online.
35% of YouTube viewers have purchased something they saw advertised on YouTube.
40 minutes is average session duration on YouTube.
YouTube is the 2nd Largest search engine in the world after Google.
TYPES OF ADS
Ads can be purchased in many different ways depending on the goal of the campaign.
Broadly speaking, there are two types of ads:
(1) Skippable – A viewer can skip these after 5 seconds. These are sold on a cost-per-view (CPV) basis. You are charged only for views (30 seconds or the length of the ad, whichever comes first).
(2) Non-Skippable – The viewer must watch the full length of the ads. These are charged on a CPM (cost-per-thousand impressions). These are more expensive than skippable ads
STRATEGY
Brand Awareness
Reach more than 35 million US customers in a single day with YouTube homepage and First Watch ads, which is like owning 100% share-of- voice on TV’s #1 show.
Product Launch
To introduce a new product, you need the right environment and tools. Drive excitement with the power of sight, sound and motion to capture your customers’ emotions.
Audience Engagement
With 800 million global unique visitors each month, your customers are coming to YouTube to watch, search and share videos with friends. Encourage sharing to build long-term engagement.
TARGETS
Frequency Targeting
Control frequency, limiting or increasing the number of times your ad is viewed.
Content Targeting
Only interact with a user interested/viewing content relevant to the target consumer.
Day Parting
Control when a user is able to see your sale message.
Behavioral Targeting
Target consumers based on their behavior and tracked interest online.
Demographic Targeting
Target a specific age, income and/or gender when trying to reach your consumers.
Geographic Targeting
Target a user based on their location, available at zip, city, state, country and radius. Custom geo fencing also available.