How Can A Landing Page Help Your Campaign?

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A landing page is a web page that's designed to generate leads and increase conversion rates. The goal is to convince a potential customer to provide personal information in exchange for an offer. Landing pages are often used in marketing campaigns, such as social media posts, email newsletters, or search ads. When a visitor clicks on a link in one of these campaigns, they'll land on the landing page. The page should then guide the visitor to take a specific action, such as filling out a form or signing up for a newsletter. In exchange for their information, the visitor receives an offer, such as exclusive content or a discount. 

Lite Landing Page Development

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Development of a single landing page strictly adhering to the chosen theme’s specifications. Customizable only in terms of color scheme, logo, images, and written content, based on the business’s established branding. Includes a set amount of words of professionally written content per section. 

 What Makes an Effective Landing Page

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Clean, organized, minimalistic design

Use responsive /mobile friendly web design

Create one landing page for every audience

Keep crucial information above the fold

Make a compelling offer

Message-match your ads and pages

Focus on benefits, not features / write compelling copy

Focus on a single conversion goal - keep form short

Trust signals e.g. testimonials

Remove navigation links

Optimize for search

Optimize for page load speed

Update regularly

Test, test, and test again

Follow up with a thank you page

Download "What makes an effective landing page 2024.pdf"