Google's Universal Analytics (UA) transitioned to GA4
Starting on July 1, 2023, standard Universal Analytics (UA) properties stopped processing new data, and all customers will lose access to the Universal Analytics interface and API starting on July 1, 2024. Current UA data will not be moved over to GA4.
This means that all Google Analytics users will need to be setup on GA4.
Google Analytics 4 is the next generation of Analytics which collects event-based data from both websites and apps.
GA4 is a new property designed for the future of measurement:
And, How Can Nimble Help You With This Transition?
Leave it up to the experts; our team can help. To assist with GA4 setup and tracking, we will need access to Google Analytics, Google Tag Manager, and the content management system (CMS; e.g. WordPress). If applicable, we will also need any other third-party integration logins.
GA4 SETUP & TRACKING
CUSTOM TRACKING
This means that all Google Analytics users will need to be setup on GA4.
So, What is Google Analytics 4 (GA4)?
Google Analytics 4 is the next generation of Analytics which collects event-based data from both websites and apps.
GA4 is a new property designed for the future of measurement:
- Collects both website and app data to better understand the customer journey
- Uses event-based data instead of session-based
- Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
- Predictive capabilities offer guidance without complex models
- Direct integrations to media platforms help drive actions on your website or app
And, How Can Nimble Help You With This Transition?
Leave it up to the experts; our team can help. To assist with GA4 setup and tracking, we will need access to Google Analytics, Google Tag Manager, and the content management system (CMS; e.g. WordPress). If applicable, we will also need any other third-party integration logins.GA4 SETUP & TRACKING
- Google Analytics (GA) & Google Tag Manager (GTM) setup
- If needed, GA & GTM setup on a cross-domain and eCommerce (WooCommerce, Eventbrite, Ticketmaster, etc)
- Pixel placement (our pixel, Google Ads, Facebook, etc)
- Includes up to 20 conversions to track (click to call, contact form fills, etc)
CUSTOM TRACKING
- Custom tracking configurations are available for non-standard Google Analytics integrations such as location tracking, franchise brands, or websites with unique scheduling and/or CRM requirements
Google Analytics
You are able to integrate your Google Analytics data into our reporting dashboard to make it a one stop shop for all of your reporting needs.
BENEFITS
ALLOWS FOR
BENEFITS
- It’s free.
- It's easy to implement with limited technical expertise needed.
- Google Analytics can help determine if user paths align with business goals and KPIs.
- Improve marketing efforts by reviewing sourced engagement trends.
- Identify most and least popular site content to inform potential site improvements.
- Track the entire purchase funnel.
- Learn more about your users' demographics and behaviors.
ALLOWS FOR
- Pre-flight audience identification
- Traffic segmented by marketing source
- Engagement benchmarking and trend identification
- Linking Google Ads to allow for seamless reporting and tracking
- Basic or advanced ROI measurement options
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