Examples Of How We've Helped Businesses Like Yours

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Home Services - Renewable Energy - Full-Funnel Strategy

OVERVIEW

Client
Online Marketplace for Renewable Energy (example: solar panels & solar power systems)

Campaign Length
One (1) Year

Objectives
Increase brand awareness, drive more qualified leads to the website, increase phone call orders, and reach a minimum 5x return-on-investment (ROI) for eCommerce revenue.

Total Investment
$390k+ Annually

Geography
National

Products Utilized
Programmatic Display
Streaming TV
YouTube
Search Engine Marketing (SEM)
Organic SEO

S T R A T E G Y & S O L U T I O N S
  • A heavy focus was placed on targeting homeowners and DIYers with interests in green living and renewable energy.
  • Website traffic was monitored in Google Analytics and included reporting on week-over-week eCommerce growth. Phone call tracking was also enabled for the SEM and Google Shopping campaigns.
  • The display campaign has yielded 2,115 clicks and a click-through rate (CTR) of .14% (2x national avg).We’ve tracked 15,609 conversions including 142 confirmed online orders.
  • The SEM campaigns started as basic SEM campaigns, moved to Google Shopping campaigns, and now are running as Performance Max campaigns. Google has recognized our success and has asked for a case study covering the 10x ROI we currently have on Performance Max.
  • Streaming TV has been outperforming YouTube from a cost-per-view standpoint, but both have helped to increase organic (up 25%) and direct traffic (up 10%) since launching on March 1, 2022. YouTube is an important platform for DIYers and we've expanded our targeting to include specific channels and industry influencers.
  • Our team is focused on growing the budget with new initiatives for off-grid retargeting & nurture streams, targeting Cannabis growers, and setting up Weather Triggers such as power outages.

R E S U L T S

$2MM eCommerce revenue
tracked

10x Return-on-advertising spend
(ROAS) for Google Ads
campaigns

142 Online orders attributed
to the Programmatic Display campaign

26% Increase in eCommerce
conversion rate

The results below showcase data collected between January - April 2022.

Automotive Parts Retailer Achieves Over 2,400 Conversions With Display, Pre-roll, And Paid Search

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Client
Auto Parts Dealer

Campaign Length
Seven Months

Objective
This auto parts retailer wanted to drive online sales, brand awareness as well as run a focused campaign on parts for winterizing vehicles.

Challenge
The goal of this client was to incrementally increase sales of multiple auto parts in the client’s local market.

Solution
We recommended a mix of Display, Pre-roll and Paid Search to achieve the client’s goals of brand awareness and well as driving conversions and ultimately incremental revenue for this auto parts store.


RESULTS
The combination of digital solutions provided the auto parts store with 2445 conversions over seven months.

KEY FINDINGS
Since we started running this campaign, our efforts continue to drive conversions. With the seasonality of the auto parts industry we recommended frequent creative changes which allowed this campaign to stay ahead of each season and continue to drive product sales.
 
 

Local SEO Increase Clicks To Site By Over 200% For Multi - Location Dispensary

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Industry
Cannabis

Campaign Length
One (1) Year

Objective
The client was seeking a way to increase clicks to their website and number of phone calls f rom prospective customers.

Challenge
With multiple locations, the client struggled to achieve their marketing goals for every store.

Solution
Our recommendation included running Local SEO services for each of their locations. This allowed the brand name to be considered more reputable through updating and managing each Google Business Profile (GBP) listing, as well as ensuring that listings were uniform across directories.
Keeping the client's GBP profile updated and accurate offered a better chance of appearing on the local "3-pack" and gives potential consumers the necessary information to convert as customers.

Results
A year-end report revealed that clicks to the client's website f rom their GBP pages increased an average of 218.71%.
We also saw that clicks for driving directions to the client's locations grew by an average of 8.27%, as well as an averaged 26.41% boost in the number of phone calls received from prospective customers.

Key Findings
Local SEO is the strategy of optimizing business listings through a campaign designed to increase visibility on maps and for geo-modified/geo-implied search terms (e.g. "near me" searches).
Success can be measured by increased foot traffic to business locations, boosts in Google Maps rank, and more.

New Physician Receives Three (3) Times The Number Of Phone Calls From Full Funnel Strategy 

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Industry
Healthcare—New Physician

Campaign Length
Two (2) Years

Objective
As a new physician moving into a competitive market, the client was hoping to increase phone calls, site traffic, and number of surgeries booked using a website our team created.

Challenge
While the client was willing to invest a sizeable amount into the campaign, they felt their full budget should be allocated towards an awareness campaign featuring multiple video tactics – even though their goal was to capture bottom of the funnel consumers.

Solution
After a month of running a video campaign using their full budget, the client was only getting three phone calls per week, and were nowhere to be found on the first page of Google.
Our team requested a reallocation of marketing dollars to Paid Search, Organic SEO, and Local SEO in order to create a full funnel strategy when paired with the video products. This recommendation better suited the client’s goals,
and tied back to consumer behavior and buying decisions.

Results
After one month of implementing the full funnel strategy, the physician was getting 27 calls per week! This was achieved without any increases in total budget.

Key Findings
Understanding consumer behavior and the buyer ’s journey is germane to utilizing the best advertising strategy. A multi-channel approach with assets in all sections of the sales funnel will typically drive stronger results and generate a higher return on investment (ROI).

A holistic campaign strategy will ensure that goals and tactics are not mismatched, and that advertising dollars are being spent where they matter.

Arts & Entertainment Case Study

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OVERVIEW

Client
Casino

Campaign Length
Four (4) Months

Objectives
In response to COVIDe -19 health and safety measures, the client sought to announce that their venue is now
entirely smoke-free.

Products Utilized
Programmatic Display

RESULTS

85,000 Total impressions served

.10% Click-through rate (CTR)

84 Total clicks recorded

STRATEGY & SOLUTIONS
  • We recommended the Dominant bundle of Programmatic Display to take advantage of site retargeting & search retargeting add-ons
  • The campaign targeted people interested in visiting casinos, hotels, entertainment venues, and gambling/slots machines
  • The client was so impressed by the post-impression and post-click engagement that they extended the campaign by three months
  • Programmatic Display is a powerful way to target specific audiences for branding and awareness purposes. Depending on the bundle selected, the retargeting efforts included can significantly strengthen a campaign

Real Estate Case Study

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OVERVIEW

Client
Real Estate Developer

Campaign Length
One (1) Email Deployment

Objectives
The client aimed to drive branding and awareness – and ultimately home sales –
to their newly-built residential community.

Total Investment
$1,650

Geography
10-mile radius around a mid-sized city in
 Southern USA

Products Utilized
Email Marketing (In-Market Targeting)

RESULTS

63,846 Total emails delivered
(100% share-of-voice [SOV] per
the client's targeting needs)

15,631 Total email opens recorded
(24.48% open rate)

9.77% Total click-to-open rate

1,527 Total clicks
(2.39% click-through rate [CTR] – nearly x4 the average CTR for the industry)

STRATEGY & SOLUTIONS
  • We recommended Email Marketing with In-Market Targeting for this campaign as the client hoped to reach specific audiences who are both interested or in-market for new homes and have a high household income.
  • At an average home sale value of $500,000, just one conversion would cover the total spend invested into the campaign. With 1,527 clicks recorded, the campaign only needed to yield a .07% conversion rate for clickers for this campaign to be successful.
  • According to The National Association of Realtors, the average conversion rate from a lead is .8%. This suggests that even if the campaign only records a 10% click-to-lead rate, the client would most likely make a home sale.
  • Our campaign performed noticeably better than two previous deployments for the same community using two other vendors.
  • The results of the previous deployments show that while 50,000 emails were delivered, only 7,916 total email opens  were recorded (15.83% open rate) and 827 total email clicks tracked (1.65% CTR).
  • This highlights the effectiveness of our In-Market Email Targeting product against other vendors' solutions as we were able to forecast and deliver to 100% SOV while also seeing stronger metrics.

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