Nimble JA

Your Digital Growth Strategy Partner

Programmatic Display is Ideal For Top Of Funnel

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Programmatic Display is designed to boost any business seeking to get their message in front of their target market, any place at any time.

Widely connected and integrated with all major data exchanges, allowing for the best ability to get in front of your target market.


TARGETS
Demographic Targeting
Target users based on their age, gender, HHI, career, ethnicity and more.

Behavioral Targeting
Target consumers based on their search, click and web browsing history.

Content Targeting
Target consumers based on the kinds of sites and content they’re visiting.

Geo Targeting
Target users based on radius, zip, city, county, DMA, state and more.

Frequency Caps
Limit the number of times a user can see your ad.

Day Parting
Target your key consumers at a time when they’re most likely to buy.


RESULTS
Our team of Programmatic Buying experts can tailor a plan for any budget and we will guarantee a minimum equivalent of a .1% CTR based on a number of purchased impressions.

REASONS TO USE PROGRAMMATIC DISPLAY

Programmatic Display has been around for a while now, but there's a reason it's still the most used digital marketing tactic – it works! Here are some of the top reasons you should consider using Programmatic Display.
 
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Outstanding Reach
No matter where your client is located, you will be able to reach them through Programmatic Display. We leverage multiple demand side platforms, enabling access to a pool of over 15 billion impressions per day and rising. This includes best-in-class targeting reaching consumers in the US and worldwide. Few other mediums out there can achieve the reach that display advertising has.
 
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Visually Appealing
These ads are designed using graphics, colors, pictures, and the company's branding to stand out to users and attract their attention as opposed to text ads that utilize strictly words.
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Strong Brand Awareness
According to Localogy, consumers must encounter a brand 10 times before they think about doing business with them – up from seven just a few years ago. Programmatic Display allows your clients to get in front of a group of consumers and influence them even before they are in the market for their service. When they do need their service, your client will have a better chance of being who they consider since they've been exposed to their business time and time again.
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Highly Targeted
While Programmatic Display is great for brand awareness, it also allows your clients to target an audience that is more likely to be in the market for their services/products than others. We can target based on the content of the website, the behaviors of the target audience, keywords that were searched, demographics, and past visitors to your client's website.
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Pairs with Other Products
Programmatic Display works great in tandem with other products. Studies have shown 27% of consumers conduct a search for a business after seeing their display ad, and there's a 59% lift in conversion when users conduct searches related to a display ad. The two different products work together and make each of them more effective.

The Trade Desk vs Google Display Network

Here we dive into the comparison of two key players in the Programmatic DSP world: The Trade Desk (TTD) and Google Display Network (GDN) which runs in Google Ads.

Download "Nimble JA - The Trade Desk vs Google Display Network.pdf"

The Trade Desk (TTD)

Strengths

  • Access to a variety of ad networks and exchanges.
  • Basic and advanced targeting capabilities.
  • Bid factoring for many advanced optimization features.
  • Access to a wide variety of third-party technologies tied to audience targeting, inventory quality, and cross-device targeting.
  • Ability to leverage 1st party audiences.

Weaknesses

  • Complex platform that requires advanced knowledge to run campaigns.
  • Unable to directly integrate with Google Analytics.
  • Limited training and best practice resources.

Google Display Network (GDN)

Strengths

  • Self-service tools and training materials for marketers who want to manage their campaigns in-house.
  • Display ad builder to build Responsive Display creative directly in the platform.
  • Direct integration with Google Analytics.

Weaknesses

  • Access to only one ad network (Google).
  • Audience targeting options are not as granular.
  • Optimization tools and features are somewhat  limited.
  • No access to third-party data, brand safety, or cross-device targeting measures.
  • No ability to import and execute on 1st party audiences.

Let’s Do It For You

Leveraging Our International Partnership, We are Committed To Driving Your Success By Effectively Connecting Your Business With Your Ideal Customer At The Right Time.
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