SEO stands for Search Engine Optimization

SEO is all about shortening the connections between you, your target audience and customers online.
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Yes, But What is SEO Really?

Search Engine Optimization (SEO) is the process of making websites and webpages technically sound and contextually relevant for both the user AND search engine in order to improve rankings, drive traffic and increase awareness within the search results.

SEO helps your website and listings show up more often and higher on the results page when people search in search engines like Google.

SEO improves your website and listings to help search engines understand what your business is about and show your website to the right searchers.
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Search Engine Results Pages 

Search results pages serp
SERPs (Search Engine Results Pages)
are what you see when you search for something in Google Search.

Depending on many factors, your website may appear on the SERP several different ways or not at all.

Structure of SERPs:

1. Search Engine Marketing (SEM) (Paid Search) at the top and bottom (where applicable)
2. Local results in the middle
3. Organic results follows after
 

Local vs Organic

Local vs organic seo
Local SEO

Drives Local Traffic
  • Efforts are focused on optimizing the Google Business Profile & Listings.
  • Listing sites examples: Yelp, Bing, YP, Facebook, Foursquare.
  • Results show up towards the top of the search results page in the form of a map/3-pack
 
Organic SEO

Drives Site Traffic
  • Efforts are focused on the client’s website.
  • Carried out in three main areas of your website, On-Site technical elements, Content, & Authority.
  • Results show up beneath ads and maps.

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Leveraging Our International Partnership, We are Committed To Driving Your Success By Effectively Connecting Your Businesses With Their Ideal Customer At The Right Time.
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