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Display Campaign 0.1% CTR Guarantee Requirements
To receive the 0.1% click-through rate (CTR) guarantee on Display campaigns, the following requirements must be met
each month. Meeting these requirements secures your guarantee, and helps set your campaign up for stronger
performance every month.
each month. Meeting these requirements secures your guarantee, and helps set your campaign up for stronger
performance every month.
Creative Requirement Details
- Creative refreshes are required once per month to maintain performance and prevent ad fatigue.
- Submit a complete set of standard ad sizes, including:
300x250
728x90
160x600
300x600
320x50
300x50
728x90
160x600
300x600
320x50
300x50
Each creative must follow best practice guidelines:
- Prominent, clear call-to-action (e.g., “Learn More”, “Shop Now”).
- Visually engaging and high-contrast design.
- Clear branding (logo must be visible).
- Concise, easy-to-read copy.
- Mobile-optimized and fast-loading.
- File size within platform specs (creatives must not be HTML5 or ad tag formats
Timely Creative Submission Requirements
- Submit new creatives by the first of each month to ensure they're included in the upcoming rotation.
- Late creative swaps will delay implementation and impact the campaign’s eligibility for the CTR guarantee.
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